Why Are Tampon Ads So Obnoxious?

http://www.youtube.com/watch?v=QOM4AMV050A&feature=PlayList&p=39917C5FBDAE5795&index=0&playnext=1

When I first read what was expected of this assignment I immediately thought of the U by Kotex tampon ads. This ad pretty much speaks for itself with everything this assignment needs. The "believably attractive 18 to 24 year old female who is racially ambiguous" is trying to sell the new brand of tampons. The marketers for this product didn't try to sugarcoat their way of advertising; they did research on what works for their target audience and flat out told the consumers their trick into attracting consumers. Because the female in the commercial is so confident it implies that if we want to be like her we should use the same tampons that she uses. The female in the commercial also has shots of her being active, and also wearing a white cheer uniform. I feel that cheer leading is a huge icon of popularity in our culture. In media aimed at teens the head of the cheer team is typically the most desired girl in school, which again implies that if you want to have that status you have to purchase U by Kotex.
 If you look at other U by Kotex ads it is clear to see their intention of advertising is humor. Their satirical view of other tampon ads is hilarious. This also attracts the females with witty personalities to their product.
On another note, if you notice, basically everything in this commercial ad is white. The white signifies that their tampons can be trusted. Also, because the actress is wearing all white it signifies that she trusts her tampons so much  that she doesn't have to worry about leaks. Someone purchasing tampons would find this trait very appealing, with makes their marketing technique a success.