"Guys, I'm Sotally Tober"

Men and Women Drinking Alcohol:
It's strange to think that we live in a society in which we are judged by how much/what kind of alcohol we consume. If I were to walk into a bar and order an appletini I would most likely be labeled as "gay" within a matter of seconds. This applies to women as well; Society has constructed a particular "bar scene" or "party scene" where guys are supposed to drink beer, and women are supposed to drink fruity cocktails. This, along with the way we dress, the way we look physically, and the way we behave is an example of how personal style or preference clashes with what CULTURE prefers. T.V., internet, and print media teach us these patterns at an early age; children absorb these generalized standards into their personal conceptions of what is "correct" behavior for their gender, then utilize these concepts to develop a self-image that satisfies themselves. Eventually, we all learn that gender is a function of body practices and roles, rather than a function of anatomy. So, when we choose what we drink, its more of a choice of how we are going to contribute to our socially constructed self-image rather than what we actually desire. Culture clearly possesses agency (power) in this issue, and many other issues that  involve how we are seen in the eyes of others.

Example
Beer commercials: Most beer commercials feature men as the beer drinkers and may include sexy women who are either bartenders, girlfriends, or wives, but never the beer drinkers.